Infor Job Posting
Infor is the third largest provider of enterprise applications and services, helping 70,000 customers in 194 countries improve operations, drive growth and quickly adapt to changes in business demands. Infor offers deep industry-specific applications and suites, engineered for speed, using ground-breaking technology that delivers a rich user experience, and flexible deployment options that give customers a choice to run their businesses in the cloud, on-premises or both. For additional information, visit www.infor.com.
JOB POSITION: Global Enablement Senior Marketing Manager
JOB LOCATION: New York Metro Remote
JOB SUMMARY: Infor’s Education Alliance Program (EAP) provides member institutions access to free innovative technologies, hands-on industry learning initiatives, and train-the-trainer training that can translate into sought-after marketable skills and experiences for students. The EAP Senior Marketing Manager will design and build out the Marketing, Communication, PR and Community programming functions which support the EAP initiative inclusive of budget and staffing requirements. Function should drive the awareness, demand generation, consideration and adoption of the initiative and offerings to the global market, and within Infor; to inform and excite organizations to build, invest in and hire “Infor Ready Talent”, and Students to ask for and participate in programming. They will enable the development membership relationships and innovative partnerships which showcase Infor’s unique approach to the IT market.
About EAP: Infor’s Education Alliance Program (EAP) provides member institutions and organizations access to free innovative technologies, hands-on industry learning initiatives, and train-the-trainer training that can translate into sought-after marketable skills and experiences for students. Here’s a perspective from Brandeis University, an EAP member https://youtu.be/w3ZQb-TfmDI
JOB RESPONSIBILITIES:
Market Analysis & Targeting
• Drives research based audience and market insights and reporting from internal survey data, syndicated studies, focus group and competitive intelligence to improve initiative programming, targeting and customer experience.
• Develop and deliver cross initiative 360 member insights and satisfaction survey strategy, reporting and execution plan
• Develop audience personas
Drive Global Marketing Campaigns, Programming and Management
• Drive consistency and clarity in branding and messaging by developing/refining the brand, marketing and communications strategy for the EAP initiative, Offerings and sub-program components working with key stakeholders and internal marketing/agency teams to successfully execute plans and initiatives.
• Increase awareness, interest and consideration of Infor EAP within STEM, non-profit, social and industry based associations and drive demand generation efforts
• Build and land marketing campaigns to/thru targeted and member organizations and disciplines (i.e. Computer Science, Engineering, Business, and Professional Studies) inclusive of appropriate marketing tactics (digital, webinars, virtual conferences, social media, contest/promotions, etc.)
• Manage and refresh owned internal and external digital marketing and electronic platforms (web landing pages, sales portal)
• Tracking and reporting via SFDC, EAP database and other internal tools
• Budget and expense management
Content Strategy, Development, Communications & PR
• Development of audience specific content, value proposition and storytelling across blogs, marketing collateral, demand gen materials and success stories
• Publish and maintain current member profile summaries
• Design, launch, manage and grow subscribers of internal and external newsletter(s)
• Establish a Speakers and/or volunteers bureau to support programming
• Develop and optimize customer journey mapping
Community Programming
• Build and manage strategic community partnerships, programming and develop growth strategy
• Influence awareness, use and preference of Infor solutions, methodologies and industry focus through technology seeding and member project work
• Sponsor and participate in community and social engagements (i.e. Meetups, Association Events, etc. http://www.meetup.com/fashiontechnewyork/ )
• Develop quarterly and/or semi-annual “open house” events for community associations and non-profits
• Build internal constituency of Infor volunteers/advocates who support programming (via incentives, awards, etc.)
Strategic Projects
• Drive and project manage the Fashion Institute of Technology/ Hearst Student Design Contest
• Drive co-development of Digital/Marketing/UX Design course with Hook & Loop experts
Build Reference-able Experience Driving Increased Penetration & Addition of New Member Users
• Feature and promote Faculty and Student advocates who recommend Infor solutions to peers for use in student learning activities as well as if asked recommend the organization use Infor software to run the business of the organization, establishing Infor as disruptive leader
EDUCATION & EXPERIENCE:
• MBA degree with Marketing concentration
• BA in Marketing, Communications and/or PR
• 15+ years of Program/Product Marketing and marketing campaign experience
REQUIRED SKILLS:
• Exceedingly strong project management, attention to detail, organization, and speed in delivery
• Ability to manage multiple projects simultaneously
• Drive for excellence, self-directed, and excellent communication skills
PREFERRED SKILLS & KNOWLEDGE:
• 5+ years direct customer engagement experience (or consulting or business development)
• STEM or STEAM program management
• Citizenship and community management
• Experience working with Education institutions (K-12 and Higher education) and non-profits
Equal Opportunity Employer: The Company does not discriminate in employment opportunities or practices on the basis of race, color, creed, religion, sex, gender identity or expression, sexual orientation, national origin, genetics, disability, marital status, age, veteran status, protected veterans, military service obligation, citizenship status, individuals with disabilities, or any other characteristic protected by law applicable to the state in which you work.
In compliance with the ADA Amendments Act (ADAAA), should you have a disability and would like to request an accommodation in order to apply for a currently open position with Infor, please call (678) 319-8000 or email us at ADAAA@infor.com.
