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Online Marketing Manager
Job Title: Online Marketing Manager
Department: Marketing Gaming License: Class III FLSA Status: Exempt Reports To: Assistant Director of Marketing Summary Under the direction of the Assistant Director of Marketing and in coordination with other team members of the marketing department, plans, produces and maintains an on-going schedule of online marketing programs & analysis for all profit center departments in order to stimulate business growth for the organization. Ensures the company’s customer centric websites and mobile app is up to date and maintained. Supervises the ongoing online marketing efforts of the marketing staff. Supervisory Responsibilities Directly manages the Interactive Specialist. Shares management of the Web Graphic Designer with the Advertising Manager. Is responsible for the overall direction, coordination, and evaluation of this unit. Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems. Education and/or Experience High School Diploma or GED required. College degree in Marketing or related field strongly preferred; 3 or more years’ experience in online marketing or website management; or an equivalent combination of education and related experience. Management or supervisory experience required. Computer Skills To perform this job successfully, an individual should have excellent PC skills and proficiency using Microsoft Office applications; strong working knowledge of online data analytic tools, pay per click campaign tools. Knowledge of Exact Target Email Software preferred. Other Qualifications * Must possess excellent communication and organizational skills and have the ability to multi-task. * Must have outstanding customer service skills with an outgoing personality, presenting an image of excitement and enthusiasm. * A strong analytical is desired. * Must always present self well groomed and professional. * Must be willing to work a flexible schedule to include evenings, weekends and holidays. Language Skills Must be able to read, write, speak and understand English. Work Environment While performing the duties of this job, the employee is regularly exposed to secondary smoke. The noise level in the work environment is usually moderate to loud. *CB* |
